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How I Turned $500 Into A $2 Billion Business

Noah Kagan 330,821 2 years ago
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🎨 Try out Canva Pro for FREE for 45 days: https://canva.me/noahkagan Today we are at the house Brian Smith, the founder of the global billion dollar brand UGG. We learn more about how he turned a $500 investment into a $2B/year company, how he nearly lost it all, and what advice he has for those of you who want to start a billion dollar company. 📖 Check out Brian’s book “The Birth Of A Brand”: https://a.co/d/8XlK3Uq?tag=ninjacard-20 🔔 Subscribe: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ✉️ My Newsletter (I reply to emails): https://okdork.com/ 📸 Connect on IG. I reply to DMs. https://www.instagram.com/noahkagan/ ⏲️ Timestamps: 00:00 - Intro 01:14 - Get to know Brian Smith 01:50 - Why everyone loves UGGs 02:30 - How Brian got rich 03:02 - Brian's first job 05:55 - Lowest moments 10:05 - UGG’s marketing strategy 13:46 - Losing the company 22:04 - Advice for starting your own business 23:10 - How to start a billion dollar business 27:14 - How much UGG sold for 32:20 - How Brian spent his millions 33:36 - Why Brian downsized his mansion 35:29 - How Brian feels about money now 37:17 - How Brian wants to be remembered

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