In-N-Out defies the norms of typical fast-food chains. It doesn't franchise, avoids rapid expansion and sticks to a simple menu that's barely changed in 75 years. It has a cult following and lines that stretch down the block. Here's how it turned simplicity and consistency into a recipe for success.
Produced by: Tasia Jensen
Managing Producer: Beatriz Bajuelos
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Elham Ataeiazar
Senior Production Manager: Kathy Mavrikakis
Narrator: Nicolas Vega
Additional Footage: Getty Images, Cy Soliman
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How In-N-Out Turned A $4 Burger Into $2 Billion A Year