Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively.
Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth.
This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance.
We’ll see you in The PPC Den!
🦡 Highlights
00:02 – Intro
01:48 - 04:59 – What is Ngram analysis
04:59 - 07:57 – The problem with low-click search terms
07:57 - 11:18 – How Ngram groups data
11:18 - 19:10 – Cutting wasted ad spend
19:10 - 26:53 – Finding 200 clicks, 1 order keyword
26:53 - 31:32 – Fixing bad keywords
31:32 - 37:52 – Finding profitable keywords
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
- 👨💻The n-gram tool
https://www.adbadger.com/amazon-ngram-analysis-tool/
- How Can I Be The Most Efficient With My N-Gram Analysis?
https://www.adbadger.com/blog/how-can-i-be-the-most-efficient-with-my-n-gram-analysis/
- How Do I Implement N-Gram Analysis on Amazon PPC?
https://www.adbadger.com/blog/how-do-i-implement-n-gram-analysis-on-amazon-ppc-the-ppc-den-podcast/
- N-Gram Guide: Fixing Low-Click Terms in Amazon PPC
https://www.adbadger.com/blog/n-gram/
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
- Subscribe to our newsletter: https://www.adbadger.com/newsletter/
- Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
- Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno