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How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes
#productmanagement #olay #nancydawes
Welcome to the Product Mastery Now channel!
In this episode, serial innovator Nancy Dawes explains how she transformed Olay from a dying brand to a market leader and launched a new skincare category. Listen to this episode and avoid missing the career-defining insights that accelerate your journey from product manager to product leader.
Key Topics Discussed:
* Characteristics and strategies of successful serial innovators in product development
* Comprehensive approach to consumer research and insight gathering
* Strategic product positioning and pricing in the mass-prestige market
* Integration of technical innovation with consumer psychology
* Organizational navigation techniques for innovative product managers
* Holistic approach to product development and brand transformation
* Market validation and testing strategies for premium products
* Cross-functional expertise development for product innovation
Full show notes of this discussion at: https://productmasterynow.com/526
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Stay tuned for more tips on managing products customers love!
Timestamps:
00:00 Introduction to Product Innovation
00:14 Meet Nancy Dawes: The Serial Innovator
04:04 The Olay Transformation Story
07:54 Understanding Consumer Insights
10:47 The Science Behind Olay's Success
18:29 Hands-On Research and Market Strategy
22:48 Personal Experiences and Product Impact
24:56 The Evolution of Retinol Products
25:40 Understanding Customer Needs
26:24 Focus Group Insights
30:11 The Pricing Strategy
37:18 Navigating Organizational Challenges
39:37 Advice for Serial Innovators
44:53 The Spider Analogy for Innovators
48:36 Conclusion and Final Thoughts
🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.
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📚 Product Innovation Book
https://www.amazon.com/Product-Development-Management-Body-Knowledge/dp/1119829941/
🔗 Stay Connected With Me
LinkedIn: https://linkedin.com/in/chadmcallister
Website: https://productmasterynow.com/
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🔎 Related Phrases:
Product Management Case Study, Product Innovation Strategy, Brand Transformation Examples, Consumer Insights For Product Managers, Product Development Leadership, How To Transform Declining Products, Product Strategy Case Study P&G, Product Manager Innovation Techniques, Market Positioning Strategy, Serial Innovation In Product Management, Nancy Dawes.
#producmanagement #productleadership #innovation #productdevelopment #casestudy #productdevelopment #brandtransformation #consumerinsights #productmanager #marketstrategy #serialinnovator #olay #skincare #productstrategy #nancydawes