On today’s episode of BUILD, I sit down with Heidi Somers, better known as Buff Bunny.
She started as a fitness influencer in 2016 and has since built Buff Bunny Collection into a nine-figure brand. We talk about launching from scratch in her living room, scaling with purpose, hiring the right people, overcoming personal challenges, and balancing entrepreneurship with marriage.
If you want an inside look at what it takes to turn your passion into a powerhouse brand, this episode is for you.
00:00 - Intro
00:24 - From Fitness Influencer to Empire Builder
01:00 - Starting BuffBunny With Zero Experience
01:45 - Creating Pink Leggings That Empower Women
02:52 - Hiring Friends and Learning the Hard Way
04:44 - Balancing Friendship and Leadership
06:43 - Spotting Talent and Putting People in the Right Seats
07:24 - Becoming a Leader: From People-Pleaser to Powerhouse
08:55 - Saying No With Shaking Hands
10:03 - Leading With Integrity and Purpose
11:12 - Running a Company While Being the Face of the Brand
12:14 - Creating a Structured CEO Calendar
14:52 - Why Product Focus Sets You Apart
16:08 - Handling Pressure and Image in the Fitness Industry
18:35 - Calm Leadership During Crisis Moments
20:59 - Building Self-Reliance From a Young Age
23:02 - Finding Safety in a Relationship Without Losing Independence
25:42 - Building Businesses as a Power Couple
28:03 - Collaborate, Don’t Compete: Founder Friendships
32:59 - Creating Boundaries and Unplugging (Kind Of)
35:32 - Company Values: Excellence, Transparency, Diversity
38:14 - Listening to the Customer Before Launching Anything
40:03 - Deciding What to Say Yes and No To
43:55 - Creating Repeatable Launch Blueprints
46:52 - Staying Customer-Obsessed
49:57 - Making People Feel Something With Marketing
52:01 - Building for Impact, Not Just Profit
54:16 - Why She Kept BuffBunny and Grounds Separate
59:07 - Fitness as a Foundation for Entrepreneurial Discipline
01:04:10 - Long-Term Thinking Over Quick Wins
01:06:12 - Chickens, Children, and Billion-Dollar Impact
01:09:33 - Systems and Support to Avoid Burnout
01:11:01 - Hiring a COO Changed Everything
01:14:57 - The Next Big Hires to Scale Further
01:18:05 - Advice to Women Who Want to Build Like Heidi
01:21:25 - Learning to Teach What You Know
01:31:11 - Leading a Team While Grieving a Loss
01:35:55 - Grace, Space, and Resilience in Hard Times
01:46:32 - Real Talk: The Hard Stuff Behind the Success
Want to learn how to scale your business? You can get my free personalized roadmap here: https://www.acquisition.com/roadmap
If you’re new to my channel, my name is Leila Hormozi.
I’m the founder and CEO of Acquisition.com, where we help ambitious people scale extraordinary companies.
A little about me..
10 years ago:
- Was 100lbs overweight.
- Had $1,000 saved after 19 months of work.
This year:
- We bought our first headquarters here in Las Vegas.
- We grew our holding company team at Acquisition.com to 65 people.
Success is accessible to anyone willing to do the work required.
Big visions never make sense to small-minded people.
If you want to have a greater impact. You’ll have to make greater sacrifices.
My message to you: Don’t let anybody kill your dreams ❤️
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Acquisition.com 2025.