The popularity of smart devices is growing since they provide such easy access to the internet. Being able to search for anything from anywhere, and at any time, makes it so convenient to find what we need. As the trend for owning these devices increases, so does the use of social media. We can connect with others, search for content, find answers to questions, and so much more. Because of the simplicity to reach targeted audiences, it’s no surprise that these channels are becoming popular in healthcare.
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https://etactics.com/blog/social-media-and-healthcare-statistics
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When it comes to using social media in healthcare, practices must improve their compliance and build trust. Online platforms come with extra security risks. Unfortunately, social media has led to HIPAA violations when staff don’t follow necessary guidelines. As of 2018, there were at least 47 HIPAA violations on social media since 2012. Because of the sensitivity of health data, not all patients trust using web platforms to share their information. One way that facilities are ensuring compliance on these channels is by creating social media policies. These give staff a set of rules to follow so they don’t accidentally cause a breach and so they can maintain trust.
Social media has made certain groups more likely to access health information online rather than from their doctor. 90% of younger people said they would trust health content that’s shared on social media. 68% of parents use these channels for medical information. And 15% of parents with children under 18 have self-diagnosed a health concern based on what they found on social media.
Since people can easily search health details on these platforms, they’re likely to seek out specific information. 42% of consumers on social media view health-related consumer reviews. Around four in ten users look online for information about hospitals or medical facilities. And of course, people also search for specific diseases or medical problems. This is the most searched health topic from 66% of internet users.
Each of these topics influence patients’ health decisions. It could be something personal such as a diet change or fitness routine. They may also try to treat their conditions on their own. Or, it can have a bigger impact on their medical choices such as their decision to see a doctor and who they decide to visit. Choosing a health provider is one of the most significant influences that social media has on patients’ decisions. 63% of them choose one provider over another based on a strong online presence. And 44% of patients who search for a hospital on their mobile devices end up scheduling a visit.
Because patients are looking up health data, doctors recognize the importance of connecting with consumers online. As a result, most of them are using social media. While 90% use it for personal reasons, 65% use it for professional reasons. And around half of healthcare providers are using it as a marketing tactic to reach patients and potential clients. After all, it’s better for people to have credible health information than false content they may find online.
More industries are using social media because of its significance in appealing to consumers. Healthcare is no exception. With so much medical content online, it’s no surprise that so many people search about this topic. Medical professionals know this, so they're taking advantage of these channels to connect with patients. And thankfully, more consumers are starting to trust online information that comes from a doctor.