Author Simon Crompton interviews Swedish duo Saman Amel about how they style suits and find customers wearing their tailoring today - in different jobs, in different situations.
The lack of a coherent dress code in modern offices does not mean men will wear tailoring less. It just means they have more choice.
And Saman and Dag find that their customers are both bankers dressing down (not in a suit, but not in a polo either) and tech workers dressing up.
There's a middle ground, where choice breeds uncertainty, but men always want to look good and to impress.