🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence?
👉 This episode of the podcast dives deep into the Facebook page algorithm, specifically for handmade businesses like yours. Learn why your posts aren't reaching your audience (it's not you, it's Facebook!) and discover what actually works in 2025 to get your creations seen.
🧭 We'll explore how Facebook decides who sees your posts, breaking down the four key factors: engagement, relevance, recency, and relationships. Understand why organic reach has plummeted to 5% or less and why Facebook priorities personal connections and wants you to pay for ads.
🥳 But don't despair! We'll reveal the content that Facebook actually promotes, including the power of video and reels, going live, sparking conversations, behind-the-scenes glimpses, relatable content, polls, quizzes, and memes. Learn what Facebook hates, such as link posts, overly promotional content, and boring one-way posts.
💡 Discover five actionable ways to boost engagement on your Facebook business page, from asking questions to using emojis. We'll also uncover five fatal mistakes that are killing your reach, like posting too many links and ignoring comments.
🗣️ Get practical advice on the best posting strategy, including how often to post and the best times to reach your target audience. We'll also break down the ideal content mix: fun and engaging, educational value, brand storytelling, and promotional content. Plus, learn why using Facebook Stories daily is crucial.
🎬 Finally, we'll tackle the question of whether you need to pay for ads and how to use them effectively without wasting money by boosting highly engaging posts and using retargeting and lookalike audiences.
💣 This episode provides the truth bombs and motivation you need to navigate the world of handmade business on Facebook, helping you turn your passion into profit by understanding and working with the algorithm, not against it. Tune in now and take your shot at becoming a handmade boss!
🤗🌻A big welcome to the Handmade Bosses family 🌻🤗
👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you!
🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.
🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!
💰 I help markers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.
✨ Free resources: Want to make headway in your business but don't want to pay yet? You're in the right place! https://www.handmadebosses.com/freeresources
✨ Work with us for deeper transformative results: https://www.handmadebosses.com/paidresources
✨I go live most Mondays on YouTube and in my Facebook group for coffee chats & mini workshops to help you make more money from your handmade business! You can see our upcoming events here:
https://www.facebook.com/groups/handmadebosses/events
That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.
https://www.instagram.com/handmadebosses
Love Steph & Team HB xox