How the Instagram Algorithm Really Works in 2025 (for Handmade Businesses)

Wondering why your Instagram posts aren’t getting seen—even when you’re doing all the things? In this video, I’m breaking down how the Instagram algorithm actually works in 2025, and how you, as a handmade business owner, can use it to your advantage. Whether you sell on Etsy, your own website, or at in-person events—this is for you. We’ll cover: • What the algorithm is really prioritising • What content actually gets pushed • How to work with the algorithm (not against it) • Actionable tips to boost your reach and engagement 🎯 Want ready-to-use content ideas, templates, and strategies made just for handmade business owners? Join Social Media Sidekick here: 👉 https://www.handmadebosses.com/sms ⸻ 🧵 Timestamps: 00:00 - Intro 01:45 - What is the Instagram algorithm in 2025? 05:30 - Key ranking factors (and how to influence them) 10:40 - Common mistakes handmade sellers make 16:25 - What I recommend you do instead 20:50 - How to start getting more reach today 🤗🌻A big welcome to the Handmade Bosses family 🌻🤗 👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more. 🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to! 💰 I help markers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website. ✨ Free resources: Want to make headway in your business but don't want to pay yet? You're in the right place! https://www.handmadebosses.com/freeresources ✨ Work with us for deeper transformative results: https://www.handmadebosses.com/paidresources ✨I go live most Mondays on YouTube and in my Facebook group for coffee chats & mini workshops to help you make more money from your handmade business! You can see our upcoming events here: https://www.facebook.com/groups/handmadebosses/events That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more. https://www.instagram.com/handmadebosses Love Steph & Team HB xox