How The NEW Facebook Ads Algorithm Actually Works

Meta just changed the game — and almost no one is talking about it. In this video, I break down the 4 AI systems that now control Facebook ad performance: 🧠 Lattice — Meta’s “pattern learning brain” that generalizes learnings across your account 🤖 GEM — The ad-ranking engine that personalizes creative delivery by user behavior 🚪 Andromeda — The gatekeeper that decides if your ads even enter the auction 🔁 Sequence Learning — The journey-aware system that optimizes for conversion paths, not isolated ads This isn’t a trend. It’s the foundation of how Meta works now. If you’re still treating Facebook like the stock market — hoping one ad will 10x your ROAS — you’re gambling. Meta now rewards advertisers who build sequenced creative systems that align with real user behavior. I also reveal: Why your “best ad” isn’t really doing all the work How signal fragmentation is tanking your account What campaign structure actually works in 2025 Why creative volume AND quality both matter If you're running ads for yourself, your clients, or your company — and you're tired of volatility, fatigue, and random testing — this video will change how you see Meta forever. Drop a comment below with your questions — I’ll be doing more videos on how to build these systems from scratch.