For much of it's existence the New York City subway system was a mess of competing signage leaving unexperienced riders understandably confused. That is until one typeface came along and unified the entire system and in doing so solidified itself as one of the defining typefaces of the city.
Read our article here:
https://cheddar.com/media/how-nyc-subway-saved-typeface
Research:
NYC Subway
https://www.nycsubway.org/wiki/Subway_FAQ:_Facts_and_Figures
AIGA
https://www.aiga.org/the-mostly-true-story-of-helvetica-and-the-new-york-city-subway
WSJ
https://www.wsj.com/articles/SB10001424052748703858404576214492061190946
CNN
https://www.cnn.com/style/article/helvetica-60-years/index.html
New York Times
https://cityroom.blogs.nytimes.com/2008/12/04/how-helvetica-took-over-the-subway/#:~:text=It%20was%20the%20letter%20J,New%20York%20City%20transit%20system
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