How to Build a Product Story that Sells 🇬🇧 With April Dunford, Founder @ Ambient Strategy

Product managers know that storytelling can be a powerful tool to get closer to users. But how do you help your sales team use storytelling to position the product and conquer the market? In this presentation, April Dunford, Founder @ Ambient Strategy, provides a framework for creating a product "point of view" that salespeople can use to help the product stand out and win in highly competitive markets. 00:00 Intro 01:47 A « considered purchase » is different 05:51 What do customers actually want from vendors? 06:59 Example: April buys a toilet 14:05 Be a guide not a salesperson 17:56 A point of view pitch 21:27 Example of Help Scout point of view pitch & structure 24:26 Example of Leveljump positioning 29:20 Q&A 📗 Product Management in 14 rules! Build the right product and build it right. Download our book Agile Product Management: https://www.thiga.co/en/book-product-management 🎤What's La Product Conf ? : https://www.laproductconf.com/ 💻 What's Thiga ? : https://www.thiga.co/ 📰 Discover our média : https://www.media.thiga.co/ 🎓 Thiga Academy trainings : https://thiga.academy/ 🔵 Follow us on Linkedin : https://www.linkedin.com/company/la-product-conference/? 🟣 Follow us on Instagram : https://www.instagram.com/thiga.co/ 🟢 Follow us on Twitter : https://twitter.com/innothiga 🟠 Follow us on Facebook : https://www.facebook.com/thigafr #productmanagement #productmanager #organisationproduit #LPC2022 #LaProductConf