Boundless CEO and Co-founder Dee Coakley on building and scaling your SaaS GTM strategy based on her experience as a founder and three time B2B SaaS COO.
00:00 - Introduction
00:16 - Dee’s career journey and founding Boundless
01:10 - What Boundless does and its mission
02:07 - Target customers: SMBs through to enterprise
02:41 - The role of founders in early sales
05:03 - Scaling sales and hiring the sales team
06:03 - Challenges in SaaS go-to-market strategy
07:16 - Hiring senior sales leadership and common pitfalls
12:31 - Building an effective go-to-market motion
13:05 - Content marketing as a core growth strategy
14:11 - Using events, PR, and direct mail for outreach
15:24 - Key takeaways for go-to-market success
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