Welcome to S3E01 of IMpulse, the Influencer Marketing Podcast!
IMpulse is brought to you by Phyllo.
{Check out what you can do with Phyllo here: https://www.getphyllo.com/?utm_source=YouTube&utm_medium=IMPulse&utm_campaign=S3E01}
In this episode, we are excited to host Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing.
With a track record of working with brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on building viral gaming campaigns that capture audiences and drive results. She also discusses the role of AI in gaming marketing, how to find the perfect influencers, and the future of brand safety in the industry.
🎙 Key Topics Discussed:
1. How to build gaming campaigns that go viral in 2025
2. The rise of niche vs. mega influencers in gaming
3. The role of AI in influencer marketing & how it’s shaping brand campaigns
4. New platforms on the horizon: Why Red Note is gaining traction
5. How AAA Agency ensures brand safety and campaign success
6. The future of gaming x influencer partnerships—blurring the line between reality & game worlds
🔗 Follow Kira Chesalina on LinkedIn: https://www.linkedin.com/in/kira-chesalina/?originalSubdomain=rs
Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo
Want to get in touch with Phyllo? Email us at: [email protected]
📌 Chapters:
00:00 - Intro
01:14 - Introduction of Kira Chesalina
01:50 - Kira's Favorite Game World to Step Into
03:12 - Kira's Journey in Gaming and Influencer Marketing
04:10 - AAA Agency's Influencer Marketing Strategy and Creator Discovery
07:34 - Brand Safety and Campaign Management Approach
08:49 - PR Crisis Management for Brands
10:09 - Kira's Toolkit For Marketing Strategy and Campaign Management
11:18 - Future Platforms and Trends in Influencer Marketing
12:19 - Thoughts on TikTok Ban in USA
14:03 - Red Note App Boom Amid TikTok Ban Concerns
16:39 - AI's Impact on Operations of AAA Agency
18:02 - Challenges Faced by Brands
20:39 - Brand Safety in Influencer Marketing
22:12 - Tracking Influencer Marketing Campaign
26:24 - Day in the life of Kira as Creative Director of AAA Agency
28:49 - Role of AI in shaping the Future of Gaming and Influencer Marketing
32:22 - The Ultimate Partnership between Gaming Brand and Influencers
34:27 - Book Recommendation
🔔 Don't forget to like, comment, and subscribe for more expert insights! 🔔
#IMpulsePodcast #Phyllo #InfluencerMarketing #GamingMarketing #CreatorEconomy #KiraChesalina #GamingIndustry #AI #ViralCampaigns #GamingCreators