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How to Change Minds: The 1 minute exercise (with examples)

Vicky Zhao [BEEAMP] 34,871 lượt xem 3 years ago
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How to persuade someone and change their mind comes down to a 3-step method based on the way our brain is wired.


In this video, we go through what are the 3 steps to persuading someone to: - change their mind- why it's structured this way- what to do when it's a core belief that's directly tied to someone's identity


⚡️More Framework & Persuasion Methods⚡️

» Presentation frameworks: https://youtu.be/pd36Jay0B_8
» Persuasive sales pitch (with examples) https://youtu.be/CwWZ-U3gXD4
» Kelly Stamps' amazing storytelling framework https://youtu.be/qKaxsaxswhU


⏱ TIME STAMPS ⏱
0:00 3 step persuasion method in action

01:49 3 step persuasion in short
04:05 Example 1: Steve Jobs Stanford Commencement Speech

07:24 Mimicking how the brain makes decisions

08:56 Example 2: Jim Kwik Explains Brainwave Frequencies

11:24 The LONG answer to how to change someone's mind

12:44 The backfire effect

15:19 How to persuade someone to change their core beliefs

20:01 The conclusion


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