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Are you thinking about using a focus group discussion as a qualitative research method?
If so, take a couple of minutes to go through this guide.
Weβll cover everything you need to know: starting with an introduction to the method and when itβs most effective, before walking you through the process step-by-step. By the end, youβll be fully prepared to run your first focus group discussion and analyze the results with confidence.
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00:00 Intro
00:30 1. What Are Focus Groups?
01:43 2. When Are Focus Groups Useful?
03:12 3. Conducting a Focus Group Discussion in 7 Steps
Focus group discussions were first used in market research and later adopted in sociology. Today, theyβre a recognized and versatile qualitative research method applied in a wide range of fields.
In a focus group discussion, you, as the researcher, bring together a small group of experts to discuss your research topic, with you acting as the moderator.
What makes this method unique is its ability to generate a rich variety of interpersonal interactions in a short amount of time. These interactions can uncover more detailed background information than one-on-one interviews typically provide (Krueger, 1994).
This method isnβt limited to a single groupβyou can organize multiple groups with different participants or reconvene the same group at various stages of your research.
Unlike observations, focus group discussions take place in a controlled setting that you design. The discussions are collaborative, encouraging the exchange of new ideas, opinions, and reactions. The aim isnβt to spark heated debates but rather to foster thoughtful and meaningful dialogue.
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This video is about:
focus group discussion, focus group interview, focus group example, focus group research method, focus group debate, focus group discussion in qualitative research, focus group interviews in qualitative research, focus group
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