The fashion industry price point categories are:
discount/off-price
budget/mass market
moderate
contemporary
better
bridge
designer/luxury
haute couture
This video covers what these price point categories are, gives designer examples, discusses what affects the price of garments, and how to adjust design to fit these different price categories.
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MENTIONED/RELATED VIDEOS:
Why are Clothes So Expensive?: https://youtu.be/EihI7oApeuw
Starting a Fashion Company: https://youtu.be/GbSpRie71NY
The Business Side of Fashion: https://www.youtube.com/playlist?list=PLwQq1-SdsNvZ8eeywZVOecZwJzXHTaeG2
Watch Me Design a Fashion Collection: https://www.youtube.com/playlist?list=PLwQq1-SdsNvajef8J85x2hQBTEtHEHtwQ
Fashion Design Process: https://www.youtube.com/playlist?list=PLwQq1-SdsNvYcdi6lQA8NnV6wNkisWPox
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