Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson, founder and CEO of Pace Pricing, a B2B SaaS pricing consultancy.
Bill brings his expertise to unpack the complexities of SaaS pricing, from determining who within an organization should own pricing decisions to common mistakes companies make—and how to avoid them.
Bill also dives into actionable strategies for creating a pricing page that resonates with your audience, builds trust, and drives conversions. Plus, he explores how to leverage a freemium model to fuel product-led growth, including the critical role of delivering value quickly and efficiently.
Ready to see how your pricing page scores? Download Bill's Pricing Page Scorecard™ at: https://www.pacepricing.com/pricing-page-scorecard
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Connect with Bill Wilson:
https://www.linkedin.com/in/wdrwilson/
Connect with Val Riley:
https://www.linkedin.com/in/valerie-riley-marketer/
00:00 Introduction
00:56 Why is pricing challenging?
02:09 Pricing ownership
03:36 Understanding monetization
04:44 Mistakes in SaaS pricing
05:34 Getting the price right
08:40 Perfecting the pricing page
13:56 Creating pricing tiers
16:42 Successful freemiums
#saaspricing #productpricing #saaspricingmodel