Presented by The Inventors Association of Manhattan. Hosted by Bruce Zutler.
As an inventor, have you dreamed of getting your product on TV but not sure how? Have you ever wondered how the DRTV (Direct Response Television) industry works? What exactly it takes to get a product labeled with the sticker "As Seen on TV?" Is it better to sell on-air, in-stores or both? In this presentation, John Hurley of Allstar Products Group will answer all these questions and more. Mr. Hurley will talk about product successes, failures, and the important things to think about for mass marketed products. Join us for a behind the scenes peak at the direct response industry, as well as the usual great networking.
John Hurley is part of the merchandising team at Allstar Products Group, a leading consumer products company that utilizes direct response television, traditional retail, internet, social media and public relations. Allstar has a proven track record of creating brands and driving retail sales in a wide range of categories. John Hurley is a graduate of Stonehill College with a degree in Marketing and Economics. As a member of the merchandising team he is in constant search for the next exciting invention and market busting products.