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Video Introduction:
Gillette has an approximate global brand value of around 7.55 billion U.S. dollars. The King Camp Gillette was a salesman and investor who came up with the idea of disposable safety razor blades way back in 1895. Here is a case study we did, https://www.youtube.com/watch?v=YRYLPeWCOP0&t=2s
watch it to understand the Razor Blade Strategy.
In this video, we narrate the story of a small company out of nowhere forced Gillette to change its 100-year-old strategy, lower its prices to avoid its market share from falling any further. This company became a billion-dollar company in 5 years.
Chapters
00:00 Intro
01:22 Sponsor
02:38 Fall of Gillette
04:52 Skip Razor Blade
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#thinkschool #gillette #dollarshaveclub #unilever Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.