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👉VIDEO INTRODUCTION:
On this episode of The Indian Business Podcast, we sit down with Vishal Jindal, co-founder and CEO of Biryani By Kilo, to discuss how he’s turning biryani into a national sensation. We delve into his bold journey of building a successful cloud kitchen brand in India and explore the recipe for scaling a regional cuisine into a multimillion-crore business. From the challenges of standardisation to the opportunities in food tech, this is a must-listen for aspiring entrepreneurs and food lovers alike!
00:00 - Trailer
01:56 - Introduction
04:05 - Journey of starting Biryani By Kilo
08:12 - Why cloud kitchens?
13:37 - Extending the soft power of India
17:05 - Top 5 categories of cloud kitchens in India
21:18 - How to Choose a category
25:42 - How to Standardise
31:22 - How practical is using AI-powered cameras to monitor employee compliance with processes?
34:28 - How do you check the expired product usage and hygiene?
40:25 - Parameters to gauge if the certain cloud kitchen category is worth investing?
41:07 - Which business is more profitable, the restaurant business or the cloud kitchen business?
41:54 - Minimum investment needed to start a cloud kitchen
43:12 - Most important cost variables in a restaurant business and in a cloud kitchen business
45:00 - Restaurant VS Cloud Kitchen AOV and Net margin
47:51 - Why more than 90% of the restaurant fail in the first 3 years?
53:22 - Why are Virat Kohli’s One8 and Shilpa Shetty’s Bastian successful while most celebrity restaurants fail?
56:34 - Understanding the unit economics of a cloud kitchen
57:25 - Are there companies that help standardise processes?
58:36 - What is the working capital needed?
01:00:33 - Are discounts given when selling on the app?
01:01:35 - Biryani by Kilo’s acquisitions
01:04:58 - Is it advisable to have both dine-in and food delivery businesses?
01:09:15 - How to choose the right location for a restaurant?
01:14:09 - Where is Biryani by Kilo expected to be in 10 years?
01:16:11- Summary of the podcast
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