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4. Junior Accountant
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๐๏ธ Podcast Episode
In this episode of The Ecom Show, Karthik Prasad shares his journey from journalism to the creative world and explains why Google My Business (GMB) and content strategy are important for improving online visibility.
He emphasizes how GMB can be a game-changer for local businesses. Karthik covers everything from getting started with GMB for free to using it as a powerful marketing tool. He also explains how to improve GMB rankings, make the most out of Google reviews, and why businesses should care about their online presence.
The discussion then shifts to content strategy. Karthik explains what a good content strategy is and how businesses can create content that Google loves. He describes the concepts of YMYL (Your Money or Your Life) and the EAT (Expertise, Authoritativeness, Trustworthiness) framework, and why these matter for creating high-quality content.
To wrap up, Karthik shares insights on using AI tools for content creation, fact-checking content, and how a well-structured content strategy can do wonders for a business's reputation and visibility.
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โฑ๏ธ Timestamps
0:00 - Introduction
03:24 - Why Media?
06:08 - Entry into Content Strategy
08:35 - The Importance of GMB
13:50 - Google is context-based
16:42 - GMB has High Conversion Rate
21:16 - GMB & eCommerce
22:06 - Post in Google My Business is Powerful: Hereโs the Reason
28:34 - How to Use Google My Business Post
30:26 - We Should Care About Google Review: Hereโs the Reason
39:01 - "Influencers" in Google My Business
42:35 - Trust Score in Gmail
45:30 - Content Strategy for eCommerce
50:34 - YMYL Websites & EAT Framework
54:04 - AI Generated Content & EEAT Framework
01:05:20 - Fact Checking from Google
01:06:26 - Information Architecture
01:09:22 - Glossary
01:10:37 - Content Can Create โMagicโ
01:13:05 - Conclusion
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๐ค Guest Info
Prasad Karthik
https://www.linkedin.com/in/prasadkarthikcommunicator | https://www.instagram.com/prasad.kaarthik
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๐ Useful Links
- Join Our WhatsApp Community โ https://link.theecomshow.com/jointhemafia
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- Create a Shopify Store โ https://link.theecomshow.com/shopifystore
- Our Shopify Apps โ https://apps.shopify.com/partners/grow-your-revenue
- Instagram โ https://instagram.com/theecomshow
- LinkedIn โ https://linkedin.com/company/the-ecom-show
- Follow Shan Salam โ https://linkedin.com/in/shansalam | https://instagram.com/shansalam
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๐ฅ More Videos to Watch
โ E-Commerce SEO with Dileep N | https://youtu.be/Nh-GAT1JzNU
โ E-Commerce & Digital Marketing Experience with Haris Aboobacker | https://youtu.be/U6T1Jyyizes
โ Get More Sales from Your Website | https://youtu.be/kTinU8AACrs
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๐ท๐ง Equipment We Use
Sony ZV-E10 - https://amzn.to/4boxj98
Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7
Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5
GODOX SL60W Video Light - https://amzn.to/43nn2Iq
DJI Mic - https://amzn.to/3Fe4GPX
GODOX Lantern Softbox - https://amzn.to/4irfWal
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๐ป The Team
Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb | Jenna Nasnin
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โ ๏ธ Disclaimer
The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you.
Thank you for your support!