Product positioning is the basis of your marketing, sales, and product strategy. In this video, April Dunford, author of Obviously Awesome, shares her proven product positioning framework.
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In this video, April Dunford (author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It) will:
✔️ Describe how smart product positioning can deliberately shape how your customers perceive your offering to set your company up for success
✔️ Show you examples of startups that have used product positioning to unlock rapid growth with their ideal customer segments
✔️ Give a deeper dive into her product positioning framework
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► Purchase April's book, Obviously Awesome, on Amazon. https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C
03:14 Market Categories
15:59 Trends
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