Buying a new car, truck, minivan or SUV can be extremely stressful. Well, I'm here to help take the stress out of the process. I am confident... if you follow the steps in this video, you will get the best deal possible on your next vehicle purchase. Best discount and greatest trade-in value for your trade.
Don’t buy a car in 2025 until you watch THIS video! How to negotiate in 2025:
- This video is broken into 5 segments:
- I will summarize the current state of the car market.
- What to expect from the dealership staff: sales rep, sales manager, and finance rep.
- Steps to take to negotiate the best price and trade in offer.
- What fees and gimmicks to lookout for.
- When the best time to buy in 2025
If you watch this full video, I am confident that you undoubtedly get a MUCH BETTER deal on your next vehicle purchase. So stick with me.
- For starters… credibility.
- 1. I owned an operated a successful national auto brokerage service…
- 2. I have negotiated dozens of deals within the last decade or so for myself.
- 3. PhD in Industrial and Organizational Psychology
State of the current car market:
- Inflated MSRPs
- Quality is down and prices are up!
- Lots of overflow 2024 units
- Dealers are turning away allocations and deliveries right now.
- Banks clamping down
- People are failing to make payments… 23% repos
- People are choosing to keep ahold of their vehicles longer! 5-10 years.
- Inventory levels skyrocket
- Interest rates are still outrageous.
- Dealers are needing to get creative to make deals. Expect big discounts AND incentivized rates.
- Insurance premiums are impacting the market.
- Average payments… average prices. $48,405… $64,266… $760… $525. Trucks over $1000.
- People are struggling to make ends meet with all other cost of living expenses.
- Dealers will try to pressure you to jump on a deal. They don’t have that luxury right now.
What to expect from the dealership staff: sales rep, sales manager, and finance rep.
- Sales rep: When can you come in? Do you have a trade? Do you plan to finance? Sales tax savings!! We can’t offer trade values sight unseen. Let me talk to my manager.
- Finance Rep: Sell you bogus protection packages and extended warranties at inflated prices. “If you buy this, I’ll offer a better rate.” There’s a huge profit margin on all these extras.
Steps to take to negotiate the BEST deal:
- First and foremost, just know YOU are in the drivers seat.
- Don’t go into the dealership until you have numbers in hand.
- Negotiate the vehicle sale price before introducing the trade. See if they’re even worth dealing with.
- Before I call, I always have a detailed write up of my vehicles condition complimented with 10-20 photos in and out.
- Don’t be afraid to ask for what invoice is. A good dealer will provide that.
- Do homework on what your vehicle is currently worth. What are they selling for right now? Have a number in mind. Shoot high if asked by the rep.
- Know how much you want to pay, say a little lower when speaking. They’ll never meet you where you want to be.
- Get deals in writing! Email or text.
- Don’t negotiate payments, negotiate final price tag.
- Don’t listen to sales reps who hype up the “tax savings” on your trade.
- Patience is your best friend. Don’t jump on the deal same day. They’ll call you back.
- Never buy a vehicle the same day you test drive it.
- Take that written deal/offer and take it to another dealership with the same vehicle. Ask them to BEAT it. Get closer to home each time.
- Financing should be used as your final weapon… “if I finance, will you accept…”
- Cash is not king when negotiating a deal.
- Feel free to come with your own pre-approval and only agree to finance with dealer if they can do better.
What fees and gimmicks to lookout for:
- When can you come into the dealership?
- Lookout for bogus fees and inflated price hikes with additions like “tint, nitrogen tires, clear bra, doc fees”
- Inflated protection plans… extended warranties.
- “If you buy this extended warranty or protection plan, I’ll lower the interest rate.”
- Filling out pre approval paperwork before striking a deal on numbers… or before a test drive.
- Markups are no longer a thing. Don’t fall victim to those greedy tactics. In fact, leave and let them know you’ll be leaving them a 1 star review. Greedy dealers need to go under.
- Doc fees over $299 are total BS… take their doc fee into consideration when finalizing a deal.
When you should buy in 2025:
- May-Aug… frozen middle.
- Tax season over, family vacations, pre “end of year sales”
- many carryover units still on lots.
If you just invest 4-5 hours into this, one afternoon… you’ll save thousands and maximize your trade in.
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