In this episode of The Bookum Nook Show, Book marketing strategist Stephanie Moon shares what’s working right now to help authors sell more books. Whether you’re self-published or traditionally published, this episode covers how to drive real sales, build an online presence, land media, and market your book with confidence.
If you’ve ever wondered when to start marketing, how to overcome shyness, or what publishers actually do (and don’t), this conversation will clarify your next steps.
Connect with Stephanie Moon
Website: https://www.stephmoonco.com/
Instagram: https://www.instagram.com/stephmoonco/?hl=en
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Timestamps
1:03 – Growing up reading
2:04 – Reading to her kid
2:46 – Marketing a cookbook
3:39 – Getting into book marketing
5:45 – Advice on book marketing
8:30 – What the book marketing department actually does
10:00 – What your publisher is responsible for
11:54 – Getting over being shy as an author
14:02 – Stephanie’s process for helping authors
15:32 – When to start marketing your book
16:40 – What success looks like
17:34 – What actually drives sales for authors
21:54 – Book campaigns that worked
24:01 – Guerrilla marketing for books
26:40 – Landing podcasts and media
31:58 – Finding your voice online
34:20 – Building community
37:20 – Market as much as possible
41:00 – Last, now, next books
43:10 – Working with Stephanie
44:16 – What she wants to see more of in the book world
45:33 – What she wants to see less of
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