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Skip Miller is President of M3 Learning, a ProActive Sales Management and Sales Training Company based in the heart of Silicon Valley.
On this episode of the Salesman Podcast Skip explains how to connect with c-suite executives and win business from them.
Intro [00:00]
Techniques to Master when Selling to C-Level Executives · [01:16]
“The number one way to get to a C-suite is through referral.” · Skip Miller [03:04]
The 80/20 Rule of Selling to C-Level Executives · [03:23]
“Everyone’s hunting for the small game, the small fish because it looks good on numbers. You got to go hunt for those buffalo at the C-suite level.” Skip Miller · [05:14]
Practical Outbounding Strategies for Selling to C-Level Executives · [05:45]
“80% of good salespeople outbound to the C-suite effectively.” – Skip Miller · [07:15]
How to Sell Above and Below the Line · [07:28]
How to Have Meaningful C-Suit Sales Conversations as a First-Time Salesperson · [09:06]
Improve your Customer Outreach Using Personalized Sales Touches · [11:04]
“Outbound needs a series of touches. We kind of recommend seven to 10 touches at a two-week window.” – Skip Miller · [11:43]
Your Sales Process, Personalization, and the Hero’s Journey · [12:30]
How to Find your Own Selling Style · [14:03]
“It’s all about attitude. You’ve got to have the right attitude when you’re outbounding.” – Skip Miller · [15:11]
“Be Inquisitive. The best outbounding salespeople with the C-suite have a natural curiosity.” – Skip Miller · [16:27]
Key Difference Between ‘Above the Line’ and ‘Below the Line’ Selling · [17:10]
The Right-Hand Rule: Marketing in Three Dimensions · [19:38]
Why Selling is a Numbers Game · [23:02]
“I find this funny, Will, that salespeople could tell me the size of the solution, but they can’t tell me the size of the problem.” – Skip Miller · [25:29]
Below the Line and Above the Line Value Propositions · [26:58]
Signs You’re Doing Sales the Wrong Way · [27:53]
“We’re so busy numbers, we’re not focused on quality because we don’t know what that means.” – Skip Miller · [29:54]
How to Improve Your Sales Game · [31:01]
“You want to learn French, go to a French immersion class. Go to France and learn. Same thing. You want to learn to speak like an ATL, go start hanging out with your ATLs.” – Skip Miller · [33:17]
Skip’s Advice to Younger Self on Better Selling [35:40]
Full show notes - https://www.salesman.org/how-to-sell-to-c-suite-executives/
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This video is about: How To Sell To C-Suite Executives | Salesman Podcast
Link: https://youtu.be/odH99injPm0