Remarketing is a campaign that targets people who have already interacted with your site. The principle of remarketing is that you show your ad to a person who somehow interacted with your site:
- visited individual pages
- clicked on buttons on your site, for example, callback, shopping cart, purchase
and for these audiences, you can set up impressions of individual ads.
For example, those who visited the site, but did not buy the product. For example, show him a banner with a promotion online. And to those who bought on your site during the year - show a banner with a cumulative system that you have in place or seasonal discounts.
But what is the feature?
You will show one banner for one audience, or a group of banners that you choose yourself. But how to choose from thousands of products at a discount for our potential client 5-6, which will interest him the most.
This is where dynamic remarketing comes in handy.
Content
0:00 Introduction
0:43 What is Remarketing?
2:34 How does Dynamic Remarketing work?
3:56 Set up Dynamic Remarketing
23:03 Results
24:10 Conclusion
Useful links:
https://www.youtube.com/watch?v=XFd54mwgT8o
https://www.youtube.com/watch?v=qH2-iDVbO64
https://www.youtube.com/watch?v=HsxvzVZEDiQ
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