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How to Structure a Facebook Ads Account in 2024

Dara Denney 41,439 1 year ago
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📈 DIVE DEEPER INTO ADS: Buy the Performance Creative Master Course: https://dara-denney-s-school2.teachable.com/p/performance-creative-master-course Subscribe to my FREE newsletter: https://daradenney.ck.page/ec39bfd2a6 🧠 WATCH NEXT: How to Test Facebook Ads Creative in 2024: https://youtu.be/CmkWzdgl6iI How to Structure a Facebook Ads Account in 2024: https://youtu.be/RYo1ylDPKvc These Facebook Ads Creatives Convert LIKE CRAZY in 2024: https://youtu.be/2jDQ3aPRX8U The Only 2 Audiences I Use on Meta Ads: https://youtu.be/R2h3s_LbXoo 🧰 MEDIA BUYING & CREATIVE TOOLS: Foreplay - How I save Facebook & TikTok creatives forever - https://foreplay.co/?via=dara Marpipe - Master Catalog Ads - https://www.marpipe.com/dara-denney?afmc=1j&utm_campaign=1j&utm_source=leaddyno&utm_medium=affiliate Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - https://motionapp.com/?utm_source=daradenney&utm_medium=youtube Varos - https://www.varos.com/?utm_source=daradenney&utm_medium=youtube 😎 LET’S BE FRIENDS: ╰ Twitter: https://twitter.com/DenneyDara ╰ TikTok: https://www.tiktok.com/@daradenney ╰ Instagram: https://www.instagram.com/daradenney/ ╰ LinkedIn: https://www.linkedin.com/in/daradenney/ 📸 YOUTUBE & CREATIVE GEAR: Equipment: https://www.amazon.com/shop/daradenney?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfdaradenney_065JCTZZ5NACCPG8H4H0 Epidemic Sound - How I get dope music and sounds on my channel - https://www.epidemicsound.com/referral/5muwag TubeBuddy - How I do keyword research for my channel - https://www.tubebuddy.com/DARADENNEY This is exactly how I'd structure a Facebook Ads account in 2024. Tons of changes over the last few years... 00:00:00 - 00:00:41 This video has been a long time coming… 00:00:42 - 00:01:39 Look at 10 brands’ account structures… 00:01:40 - 00:02:22 Stuff to figure out BEFORE Ads Manager 00:02:23 - 00:03:14 The Core Facebook Ads Account Structure for 2024 00:03:15 - 00:04:22 Why I’m no longer using retargeting campaigns… 00:04:23 - 00:05:05 Why you don’t need to create a “Facebook Ads Funnel” 00:05:06 - 00:06:44 Why do I separate my creative testing from Advantage Plus? 00:06:45 - 00:07:40 Some things to know about Advantage+ 00:07:41 - 00:09:15 If I only had a $3K budget per month… 00:09:16 - 00:09:37 Why I don’t completely trust ASC campaigns 00:09:38 - 00:11:43 Why do some brands have more than 2 campaigns? 00:11:44 - 00:15:08 My casual POV on the creatives all brands should test

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