In this 30-minute session, author and storytelling with data's CEO, Cole Nussbaumer Knaflic covers seven lessons on the effective use of color in data visualization and when communicating with data.
TIMELINE
00:00 Intro
02:01 7 brief lessons on color
03:09 A quick lesson on visual perception
04:02 An exercise on pre attentive processing
05:14 Pre attentive attributes
06:45 Where are your eyes drawn?
10:06 Color signals where to look
13:19 It’s easy to spot a Hawk in a sky full of pigeons
14:00 Color not used sparingly
14:51 Color used sparingly grabs attention
15:11 Color can carry quantitative value
17:18 Color carries tone
21:05 Color carries meaning
22:22 Not everyone sees color the same
23:19 Use color consistently
23:48 Color not used consistently
26:17 Color used consistently
27:48 Quick recap
BONUS RESOURCES
● Practice using words and color thoughtfully: https://community.storytellingwithdata.com/exercises/color-words
● Read about colors and emotion in data visualization: https://www.storytellingwithdata.com/blog/2021/6/8/colors-and-emotions-in-data-visualization
● Get an in-depth understanding of color: https://community.storytellingwithdata.com/videos/understanding-color?exerciseTags=099ed3fd-1fca-448f-ab62-af0658f59706
IMPROVE YOUR DATA VISUALIZATION & STORYTELLING SKILLS
INTRODUCING OUR NEW BOOK - AVAILABLE TO PREORDER
📚 STORYTELLING WITH DATA: BEFORE & AFTER
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WORKSHOPS and 8-WEEK COURSE - Use YOUTUBE10 for 10% off!
🍎 Attend a workshop: http://storytellingwithdata.com/workshops.
🎓 Become an SWD scholar: https://www.storytellingwithdata.com/public-workshops#course
ADDITIONAL RESOURCES
📚 Read the books: https://www.storytellingwithdata.com/books
📈 Enroll in our on-demand course: https://www.storytellingwithdata.com/good-to-great-course
🖥 Follow the blog: http://storytellingwithdata.com/blog
📊 Practice in the SWD community: http://community.storytellingwithdata.com
🎧 Listen to the podcast: http://storytellingwithdata.com/podcast
STAY CONNECTED
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