Looking for Performance ad creative? Check out our work at https://adcrate.co/
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If You Want to Make Better Facebook Ads in 2024, Watch This Video (1 HOUR FREE TRAINING):
https://youtu.be/sdmK6i8N-pw?feature=shared
The EXACT Systems I Use To Make 1,000+ Facebook Ads/Month
https://youtu.be/yoejZUa-iKk?feature=shared
I studied 2,000 Facebook ad creatives, here’s what I learned:
https://youtu.be/Ppv5Daj9dSA?feature=shared
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Follow me on socials:
Twitter: https://twitter.com/alexgoughcooper
LinkedIn: https://www.linkedin.com/in/alexgoughcooper/
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Adcrate (My Agency) Creative Tech Stack:
Foreplay: https://www.foreplay.co/?via=alex-cooper
Motion: https://get.motionapp.com/alexcooper
TripleWhale: https://partners.triplewhale.com/5fdv...
SwitchFrame: https://switchframe.ai/?via=alex
Arcads: https://www.arcads.ai/?utm_source=YT&utm_medium=video&utm_campaign=alex_cooper
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Timestamps
00:00 Intro
00:56 Who is Sarah?
01:53 The importance of psychology
04:24 How to use emotion in creative strategy
07:35 How Sarah conducts research
10:40 Deep dive on audience research
20:21 How to get the most out of ChatGPT
29:58 What makes a great static ad?
32:36 Copy vs design in statics
36:14 Using psychology in static design