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In today’s video, I discuss wellness culture, the invention of hydration, and how water became a celebrity status symbol.
~sources~
The plastic water bottle industry is booming. Here’s why that’s a huge problem
https://www.cnn.com/2023/03/16/world/plastic-water-bottles-un-report-climate/index.html
How Essentia Water Became Synonymous With Luxury
https://www.wmagazine.com/life/how-essentia-water-became-synonymous-with-luxury-in-a-hydration-obsessed-world
Bottled Buzz PR Hotshot Jonathan Cheban Mixes Celebs and Products, Stirs and Pours
https://www.washingtonpost.com/wp-dyn/articles/A34036-2005Jan24.html
The Ad Campaign that Convinced Americans to Pay for Water
https://priceonomics.com/the-ad-campaign-that-convinced-americans-to-pay/#:~:text=Nevins%20lowered%20the%20price%20of,being%20simultaneously%20aspirational%20and%20accessible.
The twisted story of how bottled water took over the world
https://www.fastcompany.com/90951506/the-twisted-story-of-how-bottled-water-took-over-the-world
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