WSForm remains the undisputed heavyweight champion of WordPress forms plugins, and it's been too long since I've done a WSForm tutorial.
So, I'm going to do one today, and I'll use the opportunity to teach you a tactic I often use to increase conversions: a 2-step opt-in process.
Get WSForm: https://geni.us/1sRNnyX
The 2-step process leverages the concept of "micro-conversions" and the psychological benefit of forward momentum to increase conversions. It's a little more technical to implement, but once you know how to do it, it's quite easy!
In this video, you'll learn the most efficient method to implement this tactic with WSForm and Bricks, including setting conditional logic, redirections, dynamic data, and URL parameters.
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