From The Maruti Suzuki 800's launch in 1983 to the end of production 30 years later it’s witnessed a resurgent India, and it’s helped to make that happen. So, just why did India fall in love with Suzuki, a car company that’s failed to conquer other markets, and why was the 800 so popular?
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Sources:
https://en.wikipedia.org/wiki/Sanjay_Gandhi
https://en.wikipedia.org/wiki/Indira_Gandhi
https://www.youtube.com/watch?v=jLxq5whf08s
https://en.wikipedia.org/wiki/Maruti_Suzuki
https://hi.wikipedia.org/wiki/%E0%A4%AE%E0%A4%BE%E0%A4%B0%E0%A5%81%E0%A4%A4%E0%A4%BF_%E0%A4%B8%E0%A5%81%E0%A4%9C%E0%A4%BC%E0%A5%81%E0%A4%95%E0%A5%80
https://en.wikipedia.org/wiki/Premier_Padmini
https://en.wikipedia.org/wiki/Maruti_Suzuki_Gypsy
https://en.wikipedia.org/wiki/Suzuki_Carry
https://en.wikipedia.org/wiki/Maruti_800
https://www.globalsuzuki.com/ir/library/financialresults/pdf/2023/financial_reference.pdf
https://www.youtube.com/watch?v=ExTRaDqJuRY
https://www.youtube.com/watch?v=wIUzMzXzyxs
https://www.youtube.com/watch?v=jLxq5whf08s
https://web.archive.org/web/20130617070921/http://www.indianexpress.com/news/maruti-suzuki-sales-cross-1-cr-mark/909976/
https://www.thehindubusinessline.com/economy/policy/why-auto-lpg-can-offer-an-interim-solution-to-green-mobility/article37987337.ece
https://www.financialexpress.com/auto/industry/benefits-of-auto-lpg-alternative-fuel-cleaner-emissions-lower-costs-electric-cars-cng-cars/2162199/
https://thebusinessrule.com/maruti-suzuki-case-study/
https://www.globalsuzuki.com/globalnews/2023/0130b.html
https://www.globalsuzuki.com/ir/library/financialresults/pdf/2023/financial_reference.pdf
https://www.marutisuzuki.com/corporate/media/press-releases/2025/january/maruti-suzuki-financial-results-q3-fy-24-25
https://www.hindustantimes.com/india/first-maruti-800-owner-drove-the-car-all-his-life-never-upgraded/story-wzT8LhmOOuHQzFl8jU3rwK.html
https://thebusinessrule.com/maruti-suzuki-case-study/
https://economictimes.indiatimes.com/the-story-of-maruti-800/articleshow/3883279.cms
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