Welcome to a special episode of Gigging Out. Recorded live at Staffing World 2024, Dana Gagnon interviews Michele Vincent, Senior Director of Marketing and Sales at MadiCorp: https://www.madicorp.com/. Michele shares fascinating insights into the world of light industrial staffing, including how MadiCorp tackles labor shortages, builds worker communities, and uses creative recruitment strategies.
Key topics include:
- Leveraging Facebook groups to recruit and engage 20,000+ contract workers
- The challenges and opportunities of light industrial staffing
- Innovative uses of AI in staffing and recruitment
- The future of flexible work and gig-based employment models
🛠️About MadiCorp: Specializing in nationwide industrial staffing, MadiCorp connects talent with critical labor needs across the U.S. with innovative approaches and unmatched logistical expertise.
📌 Stay Connected:
🎙️ Listen to more *Gigging Out* episodes: https://www.everee.com/podcast
🔗 Learn more about MadiCorp: https://www.madicorp.com
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00:00 Introduction – Welcome to Gigging Out from Staffing World 2024
01:07 Meet Michele Vincent – Her role at MadiCorp and 17-year journey
02:25 What Makes MadiCorp Unique – Solving nationwide labor shortages
04:12 Innovative Staffing Model – Moving and supporting contract workers
05:14 Recruiting Talent Creatively – Building a 20,000+ member Facebook group
09:27 Marketing for Staffing – Advice for agencies on creative outreach
10:06 Building Worker Relationships – Retaining traveling workers
13:00 Rapid Deployment Challenges – How MadiCorp moves 200+ workers quickly
15:10 Client Relationships in Staffing – Strategies for retaining and acquiring clients
18:06 Challenges in Light Industrial Staffing – Changing workforce dynamics
19:13 AI's Role in Staffing – From recruitment automation to lie detector AI
24:10 The Future of Staffing – Michele’s one-word summary: "Fascinating"