In this interview, we talk with Niall Oulton. Niall Oulton brings over a decade of experience in analytics, establishing himself as a marketing measurement specialist and Bayesian expert. This expertise is utilized to aid businesses in making confident and informed decisions through advanced techniques like probabilistic models and causal inference.
In the role of Director of Marketing Analytics at PyMC Labs, he is responsible for delivering solutions that assess and optimize marketing effectiveness, media mix, and customer behaviour across various channels and platforms.
#expertinsights #bayesianstatistics #marketinginsights #marketinganalytics #machinelearning #causalinference #interview #podcast
## About the host
Dr. Thomas Wiecki
CEO & Founder of PyMC Labs
Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.
🔗 Connect with Thomas Wiecki:
👉 Website: https://www.pymc-labs.com/
👉 GitHub: https://github.com/twiecki
👉 Twitter: https://twitter.com/twiecki
👉 Blog posts: https://twiecki.io/
## Connecting with PyMC Labs
- LinkedIn: https://www.linkedin.com/company/pymc-labs/
- Twitter: https://twitter.com/pymc_labs
- YouTube: https://www.youtube.com/c/PyMCLabs