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Companies are floating advert supported F2P games and EA's Andrew Wilson is being asked about in game ads, but if they're to happen, they'll have to abide by Steam's recently highlighted rules.
00:00 EA's CEO Tackles In Game Ads
03:43 Steam's Advertising Policy
06:15 Steam-approved Adverts
09:19 AAAs That Bent The Rules
12:48 Free money? Yes Please!
16:16 The Next Frontier
Sources:
https://www.fool.com/earnings/call-transcripts/2024/05/07/electronic-arts-ea-q4-2024-earnings-call-transcrip/
https://creative.salon/articles/features/gaming-s-power-play-marketing-s-next-high-score
https://bellular.games/how-licensing-ruined-video-games/
https://gamesual.com/news/microsoft-patent-advertisements-games/
https://www.techradar.com/news/sony-patent-would-have-you-yell-at-your-tv-to-skip-commercials
https://partner.steamgames.com/doc/marketing/advertising
https://www.gamingonlinux.com/2025/02/valve-ban-advertising-based-business-models-on-steam-no-forced-adverts-like-in-mobile-games/
https://bsky.app/profile/steamdb.info/post/3lhsxkmaj7c2c
https://kotaku.com/nba-2k-just-keeps-putting-unskippable-ads-in-a-60-vide-1845443416
https://www.theverge.com/2023/11/24/23974420/ubisoft-assassins-creed-odyssey-pop-up-ad-xbox-playstation-technical-error
https://screenrant.com/death-stranding-product-placement-explained/
https://howtomarketagame.com/2024/08/26/how-to-cross-promote-under-the-new-steam-rules/