India might be the world's third largest car market but our bestselling cars simply won't cut it in advanced markets. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss why on this episode of the Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.
Editor: Deven Bhalla
Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav
Graphics: Yuvraj Dhumekar
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Chapters -
0:00 - Introduction
1:45 - Global best sellers
5:50 - Why international models don't work in India
8:20 - The finer details make all the difference
14:17 - Mismatch between Indian and global requirements
22:24 - India is the home of small cars
29:40 - Ford EcoSport success story
31:25 - Jeep Compass case study
33:40 - Citroen's approach
35:00 - India is still early in journey of motorisation
37:15 - Global brands exporting from India
39:20 - Issues of ground clearance
40:57 - Weightage to NVH
43:20 - Making Indian brands global
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