James Hoffmann is the best known coffee person in the world. He is the author of the World Atlas of Coffee, co-founder of Square Mile Coffee Roasters, former World Barista Champion, and the host of the James Hoffmann YouTube channel.
Expect to learn how delicious instant coffee is made, how barista competitions work, the best ways to up your coffee game at home, why this might be the end of the golden age of coffee, and much more...
00:00 Tasting Cometeer Frozen Instant Coffee Pods
05:24 Brewing Coffee at Home - Post Pandemic Trends
09:53 Brew Bars - Penny University, Valuing Filter Coffee, Espresso vs. Filter Coffee
19:30 Caffeine - Health, Quality of Decaf, Methods of Decaffeination
32:28 Critical Steps in Coffee Quality & The Complex Relationship Between Roasters & Cafes
43:55 The World Barista Championships - Scoring, Evolving Purpose
56:18 Common Misconceptions About Coffee - The Concept of Better
1:00:45 The End of The Golden Age of Coffee - Agriculture, Labour, China
1:14:39 Easy Wins For Tastier Coffee: Grinders & Coffee vs. Machines
1:18:06 YouTube - Reviewing Coffee Products: Cheese, 1930’s Coffee - Creativity
1:24:51 James’ Entry into Coffee
1:29:32 3 Quick fire Questions…
1:30:40 Final Thoughts: Business & Burnout
Links:
James' YouTube Channel: https://www.youtube.com/channel/UCMb0O2CdPBNi-QqPk5T3gsQ
Square Mile Coffee: https://shop.squaremilecoffee.com/
James on Instagram: https://www.instagram.com/jimseven/?hl=en
Me on Instagram https://www.instagram.com/tristanstephenson