Kathleen Kennedy took over in 2012 with the Lucasfilm-Disney merger. Since then, she’s been the President overseeing all the films and television shows. The value of the Star Wars IP has radically declined in these 13 years of tenure. Vacation destinations have failed. Movies have underperformed at the box office. And nearly every single Disney plus show has lower ratings than the season before it. Not even the video games are predictable money makers anymore. And there are arguments to be made that the lack of star wars toy sales contributed, in part, to Toys-R-Us’s failure in the united states. All of this under Kathy Kennedy’s leadership right?
Sure, but just because she’s gone doesn’t mean it’s all going to get better. Nor should it. Nor do I want it to. The damage has been done over 13 long years. And it’s not just Kathy Kennedy involved. The writers, the marketing professionals, the journalists telling you you’re a bigot for criticizing the company, the influencer shills running damage control, and the rest of the corporate echelon are all responsible for Star Wars' downfall.
Kathleen Kennedy is more of an idea than an actual person. She is the target of all the ridicule from people who are legitimately saddened by the state of their favorite legends. But it’s more than just her. Everyone targets her because, well that’s kind of her job. She’s the boss at the top which means she takes responsibility for the wins and the losses, but the rot inside of Star Wars and Marvel and Disney and Californian Storytelling runs deep. Its not just her. It’s in the peons doing all the heavy lifting.
Kathleen Kennedy doesn’t have a writing credit on the acolyte. She didn’t hold the camera for Rise of Skywalker. She certainly didn’t come up with Baby Yoda. She’s a massive part of the production process, do not get me wrong. But to say she’s the ultimate 4D chess playing mastermind is inaccurate. She’s just face at the hate machine known as Disney.
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