Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night’s biggest awards — song and record of the year — for his Drake diss track “Not Like Us.”
Lamar will bring hip-hop back to the NFL’s championship game, where he performed as a guest artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem in 2022. On Sunday, he becomes the first solo hip-hop artist to headline the halftime show.
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