“It’s a Kodak moment!” was what we used to say when our cameras captured something special. The phrase was popularized in the 80s, but Kodak was already engraved in our hearts. Many remember the yellow, the red, and the film rolls, and with good reason. Since the 1800s, Kodak was the most important camera and photography film company in the world. For decades, Kodak dominated the world of photography, but in 2012, it declared bankruptcy. So, what happened? Find out in this video!
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1:06 - The origins of Kodak
2:28 - An eye for business
4:14 - Key management decisions
6:25 - The peak of the film industry
7:56 - Kodak and the digital era
9:54 - Desperate times
11:07 - A new Kodak?
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