Kpop idols who got Ignored by High-end Brands
While gen2 was considered the trailblazing generation of K-pop and gen3 took the Hallyu wave global, gen4 has the potential to further solidify K-pop's influence and reach beyond just music, especially in the realm of fashion. While many names like BLACKPINK, Aespa, Jang Wonyoung, and NewJeans are chosen as the faces of famous brands, many other K-pop idols who also have a lot of exposure to luxury fashion brands, still seem to be passed over for the coveted role of brand ambassador.
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