Our beloved Lata Mangeshkar (Lata Didi) talks about how her love and passions for perfumes leading to decision to launch a signature perfume in her name. Lata Didi mentions how her close friends from the Music and Film industry always knew of her hobby and how people gifted her perfume bottles whenever they came from abroad.
The Deluxe Celebrity Perfume in the name of Nightingale of India, Bharat Ratna, Lata Mangeshkar was launched on 30th Oct 1999 at Hotel Leela Kempinksi, Mumbai.
Buy this vintage perfume at:
https://www.etsy.com/in-en/listing/1164058044/lata-eau-de-parfum-original-unopened?ref=listings_manager_grid
Lata Perfume Concept and Creation was by Mr. Deepak Kanegaonkar.
For the launch of 2500 guests were present and top rated celebrity heroines, each representing 7 year era of Hindi Film Industry of past half century - Vaijantimala, Saira Bano, Hema Malini, Farida Jalal, Sridevi and Preity Zinta were present to decorate the dais and brighten the launch.
Lata Eau de Parfum (Actual French Name for the Perfume) has Indian Sandalwood Oil as Hero Ingredient. This unique ingredient is a native of India and was procured with due permission from Government of Tamil Nadu. The bottle of Lata Perfume was inspired by traditional Indian 'Kalash' which is an auspicious Indian Symbol for prosperity and good luck.
The perfume itself was curated by a well-known French Perfumer who is based out of the hub of world perfumery in South of France. All the components of the perfume namely, the perfume bottle, caps, pumps and boxes were all procured from France. The shape of the bottle in the form of Kalash was made after inventing a unique mould and die process which was subsequently patented.
Location: The Leela Hotel, Mumbai
Date: 30th October 1999
To know more about Lata Eau de Parfum, visit:
https://lataperfume.com