In 2002, mountain bikers and entrepreneurs Jen Zeuner and Anne Keller moved to Fruita, Colorado, in search of cheap rent, world-class single track, and free time to ride. Over 15 years later, the two unconventional women have helped reshape one of the state’s most conservative towns, uniting the community through advocacy, inclusivity, and damn good pizza.
Directed by Ben Knight and Travis Rummel
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About Patagonia:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.