In this video, I break down why Lisa's Alter Ego album fell short compared to other BLACKPINK members' solo projects. From messy branding to lyrics that don't translate well in Western markets, I explore what went wrong and highlight the few standout tracks. I also discuss how her approach to alter egos missed the mark and why her dance talents remain underutilized. Is Coachella her last chance to turn things around? Subscribe for more K-pop analysis and drop a comment with which BLACKPINK member's album I should review next!
Disclaimer: All clips used in this video are for commentary and educational purposes and do not intend to defame or harm Lisa's reputation or Blackpink's reputation.
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