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LLM Visibility vs SEO KPIs | AirOps & Crystal Carter

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As AI reshapes the search landscape, SEO teams are facing a new challenge: your brand isn’t just ranking on Google—it’s being mentioned by LLMs like ChatGPT, Perplexity, and Gemini.

In this AirOps Growth Leaders Series webinar, Crystal Carter (Head of SEO Communications at Wix) joins us to unpack how top SEO teams are adapting to the rise of AI search—and how to track and grow your brand’s visibility in this new world.

You’ll learn: 🔍 Why LLMs are changing how brands appear—and how users discover them
📈 What new metrics matter when brand mentions outpace keyword rankings
🛠️ How SEO and content teams are using AI workflows to measure presence in ChatGPT, Perplexity & Gemini
🧰 Real-world examples of visibility testing, brand tracking, and LLM optimization strategies
🎯 How to translate brand visibility in AI tools into actionable insights and business impact

✨ Bonus: A live walkthrough of the workflows SEO teams are using to stay ahead in the era of LLM-powered search.

This session is a must-watch for any SEO, content strategist, or marketing leader preparing for the next generation of search.

👉 Learn more and explore AI-powered SEO workflows at AirOps.com/blog

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