If you're looking to take your logo design skills to the next level, this video is for you. Today on Artflow, we dive deep into the world of logo grids — the hidden structures that help create logos that feel balanced, professional, and memorable. Whether you're just starting your journey as a designer or you're already experienced, understanding how and when to use logo grids can completely transform the way you approach branding.
In this video, I’ll break down the purpose of grids in logo design, explore different types of grids including square grids, circular grids, custom grids, and the famous Golden Ratio, and show you when to follow the grid and when to break away for more organic creativity. We’ll also look at real-world examples from top brands, practical tips you can apply right away, and some of the most common mistakes designers make when working with grids — and how to avoid them.
You’ll also hear personal stories from my own design experience, along with an interactive logo design challenge that will help you apply what you've learned and sharpen your design instincts.
By the end of this video, you’ll not only understand how to build logos with precision but also how to trust your creative intuition to make designs that truly stand out.
If you’re serious about improving your logo design, mastering logo construction techniques, learning how to apply the Golden Ratio in design, or simply looking for professional branding tips, you’re in the right place.
Let me know in the comments how you use grids in your work — do you prefer a structured approach or more freeform design? I would love to hear your thoughts and experiences.
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