When Louis Vuitton rolled out their influencer campaign for the new Neverfull a few months ago, I found the reactions extremely interesting. It proved a point that I'm always thinking about: having a big budget isn't going to solve all your business and marketing problems. You need more than that, you need the Art of Finesse: thinking about the creative angle that makes the most sense for your campaign, and usually that may be the most unexpected one.
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