Hiring PR advisors leads to a higher chance of deal completion. A recent study based in the UK concluded that without PR advisors, only two-thirds of the deals considered were completed compared to a 90% success rate when both firms hired PR support. From the idea generation phase of the M&A process to the post-deal integration phase, communication is essential to managing the expectations of all stakeholders and refining the company’s PR strategy to anticipate any risks.
There are several topics covered in this video;
- How should companies approach PR and communication in M&A?
- How can companies build a story that effectively communicates the potential for this merger?
- How can companies leverage the expertise of their institutional shareholders and activist investors to better refine their M&A approach?
- How can companies prepare for deal leaks? What are the impact of intentional leaks on takeover premiums?
- What time is the best time to announce a deal?
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http://seekingalpha.com/author/robert-bezede/articles#regular_articles