It's hard to put a finger on what has made Chromag so successful. To say that it is a cool brand is both a wild oversimplification and an understatement, but that doesn't make it any less true. It probably has a lot to do with the fact that being cool was never an important part of the formula, but it happened anyway. Ian and his wife Rebecca are both very down to earth people who care deeply about their staff, and there isn't a lot of turnover at Chromag - most employees stick around once they start working there, and a recent spate of successes means they have grown a lot in the last five or so years.
Chromag may have grown, but it's still the same company, and the chase is the same, too: bikes and people come first. And music, because bikes and people and music make for the best parties.
Check out the rest of the MAKERS Series:
Paul Brodie: https://www.youtube.com/watch?v=vZIkd...
NF Design: https://www.youtube.com/watch?v=cvSH2...
Roberts Composites: https://www.youtube.com/watch?v=Fs00W...
Canadian Made Carbon: https://www.youtube.com/watch?v=L8q55...
We Are One Composites ep. 1: https://www.youtube.com/watch?v=pw6xp...
We Are One Composites ep. 2: https://www.youtube.com/watch?v=-Rgk52ekcas
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